Social media management tools provide a central place to manage all of your business social media profiles, without having to log into each service separately. For small businesses this saves time, reduces risk, and significantly improves social media exposure.
Most social media software tools have scheduling capability, which means you can queue content in advance to cover a period of time and post at optimum times to reach your audience.
Analytics information give you a way of measuring the impact of your posts, and collaboration capability allows you to share the workload with others on your team.
As well as managing outbound content, social media management software also helps you see and respond quickly to inbound messages from followers, monitor when your brand is mentioned or discussed online, and perform other ‘social listening’ for key phrases or competitors.
Our recommended social media management software is highly rated and suitable for UK-based small businesses and SMEs.